Title: Market analysis for product software

Essay Details

Subject: Business
Author: Ola R
Date: May 30, 2016
Level: University
Grade: B
Length: 5 / 1236
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Many types of market research techniques are used to gather this information. Market analysis plays a large part in explaining the current situation of a marketing plan. Marketing is very important to new product development because software products have a short average lifespan of five years and incur 75% of the costs during the research and development phase (Atkinson et al, 2004)...

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Many types of market research techniques are used to gather this information. Market analysis plays a large part in explaining the current situation of a marketing plan. Marketing is very important to new product development because software products have a short average lifespan of five years and incur 75% of the costs during the research and development phase (Atkinson et al, 2004)...

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