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Title: Market Analysis for Line- and Rotation Lasers

Essay Details

Subject: Business
Author: Amy M
Date: June 6, 2015
Level: University
Grade: A
Length: 3 / 621
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Its products are high-end tools that are also amongst the most expensive of all brands and can be directly compared to the LINO L2 line laser. In the American market, many brands exist, but no definitive brand can be labelled as the clear market leader. Many American brands cater the Do-it-yourselves (DIY) and are priced at a much lower price level than the proposed Leica offering...

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In the American market, many brands exist, but no definitive brand can be labelled as the clear market leader. Many American brands cater the Do-it-yourselves (DIY) and are priced at a much lower price level than the proposed Leica offering. Each market possess different distribution channels with the German-speaking market concentrated upon specialty retailers and online sales while the American market focuses upon ?§big box?? (Home Depot and Lowe?¦s) retailers, with a smaller market for specialty retailers and online sales...

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