Market Analysis- Competition And Consumer: Clothing Stores
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Title: Market Analysis- Competition And Consumer: Clothing Stores

Essay Details:

Subject: Business
Author: William K
Date: April 6, 2014
Level: University
Grade: A
Length: 12 / 3492

Essay text:

Furthermore, with increasing competition, companies not only need to know their customers, but their competitors as well. Marketers use segmentation of markets as an effective tool to help companies understand how their particular product can effectively satisfy the needs and wants of targeted consumers, giving them a competitive advantage. Companies also consider conducting research regarding competitors and the use of classification systems can be an effective secondary research tool. This report explores the competitive environment surrounding the clothing retail industry and analyzes possible consumer segments for a leading retailer in this industry, Reitmans...

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