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Title: Market analysis Canon

Essay Details

Subject: Business
Author: Bennie W
Date: June 7, 2014
Level: University
Grade:
Length: 5 / 1221
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In the fourth paragraph the TPM combination is placed in one of the categories of the growth-share matrix. Finally, a short conclusion on the previous topics is made. Market definition For a company such as Canon, if fact for every company, it is of vital importance to define the market of its TPM combinations accurately...

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A wrong definition may result in a bad strategy and that leads to bad and eventually perhaps even a failure of the product. The TPM combination cameras can be placed in many markets, it is very difficult to place it just in one market. It used to be considered a luxury good but over the last few years it has become ordinary to have a digital camera and therefore it has become much more of a common good...

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