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Title: Market Analysis

Essay Details

Subject: Business
Author: Rick C
Date: October 16, 2015
Level: University
Grade: A
Length: 11 / 3171
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Kalbe Farma memproduksi produk etikal (harus dengan resep dokter), over-the-counter atau OTC (dapat dibeli bebas, tanpa resep dokter), dan obat-obatan hewan. Produk OTC dari perusahaan induk lebih premium, dengan pangsa pasar untuk kelas menengah ke atas. Produk-produk OTC yang dimiliki antara lain Procold (untuk flu), Promag (untuk sakit mag), Woods (obat batuk sirup dan permen lozenges)...

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Bisnis makanan kesehatan sendiri masih outsourcing manufacturing. Untuk bisnis makanan kesehatan, perusahaan berkeinginan untuk melakukan pembangunan fasilitas produksi susu bubuk dan makanan kesehatan lainnya. Seperti disebutkan di atas, Kalbe saat ini melakukan outsourcing untuk produk makanan kesehatannya, seperti Chil Mil (susu bayi), Chil Kid (susu balita), Prenagen (susu ibu hamil)...

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