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Title: Many Advertisements Use Codes To Convey A Fairy Tale To Consumers

Essay Details

Subject: Business
Author: Elizabeth G
Date: December 8, 2011
Level:
Grade: A
Length: 3 / 739
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This ad is no exception. It uses the visual code on many different levels, and the text is there mainly for explanatory purposes. These codes all have references to the story-line of Magic: two sorcerers using spells to fight each other over imaginary regions of land. The advertisement tries unsuccessfully to convey a happy ending, like in a fairy tale, to the consumer, while sacrificing price and means...

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These advancements can be seen as one looks at the ad from the lower-left corner in a clockwise circle. The first object one would see is a skull from a Woolly Mammoth, which is symbolic of prehistoric times. The next object, a computer, stands out because it does not fit the pattern of chronological order...

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