Title: Manix Study Case

Essay Details

Subject: Business
Author: Jennifer B
Date: August 3, 2015
Level: University
Grade: A
Length: 6 / 1686
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Name: Manix. Designer: Degan laboratories. Characteristics: the thinness of its latex, what enables him to pride itself to be the finest on the market. The advertising being always prohibited, and Durex particularly well established, Manix struggles to be known. The brand then starts with promotional events and sampling on a very targeted and extremely user population: the prostitutes...

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The brand then starts with promotional events and sampling on a very targeted and extremely user population: the prostitutes. Without hesitation, from 1990, to go into a new distribution circuit: supermarket. The leader’s actions, Durex, as the challenger’s ones, Manix, change nothing though; and in 1997, only 3 customers out of 10 can name and ask for a specific condoms’ brand when they enter a pharmacy...

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