Manipulation

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Title: Manipulation

Essay Details:

Subject: English

Author: Callie S

Date: March 30, 2012

Level: University

Grade: A

Length: 2 / 514

Essay text:

It deceives consumers into thinking that using this product will make their own lives as glamorous as say Paris Hiltons and Brad Pitts. Using product placement in stores can make people more likely to pay extra for a product when they can get the same one, or a similar one, for much less. Brand reputation is also very important. If advertisers can build up a good reputation, fake or otherwise, for a product or brand then that product is much more likely to succeed. The media is the most effortless way for marketers to advertise. A very popular tactic to increase sales is to use a celebrity to endorse their product...

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