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Title: Manchester United Case Study

Essay Details

Subject: Business
Author: Marie M
Date: June 13, 2012
Level: University
Grade: A
Length: 5 / 1471
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

One of Manchester United’s strength is that they own the best players in the world. One of Manchester United strategy is to buy the best players. Branding Manchester United has created a strong brand name associated with performance and rich tradition. It is really easy to recognize the club thanks to its colours (red and white) and its logo...

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It is really easy to recognize the club thanks to its colours (red and white) and its logo. Thus, the team can use its brand name in order to sell one core product “football” through several products (jerseys, credit cards and so on). Moreover, there is also one more competency which is not a “core” core competency that cannot be disregarded: Merchandising Apart from being a good soccer team, Manchester is also a powerful commercial organization that differentiates themselves from other famous football clubs and provides them a competitive advantage...

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