Managing a Legend
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Title: Managing a Legend

Essay Details:

Subject: Business
Author:
Date: May 25, 2011
Level:
Grade: A
Length: 11 / 3155

Essay text:

The first Harley-Davidson was sold to Henry Meyer, a friend of William and Arthur, and ran for over 100,000 miles over a span of five owners. Harley-Davidson has grown quite a bit from it's beginning days in that shed in Milwaukee, it is number 355 on the Fortune 500 list, and one of the most respected names in the motorcycle world. This paper will show what management has done over the past 100 years to make Harley-Davidson an American legend. When Harley-Davidsons were first introduced into the market there was no real individuality about them. True, it was the first motorized two-wheeled vehicle, but all were the same primer gray color, earning it the nickname the gray ghost, with the same body and amenities...

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