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Due to the continues decrease in the stock’s price for the last two years, Mr. Schultz took back the CEO position this year after several years acting as a chairman. He realized that the company was going in the wrong direction. It needed urgency to change in company before it will be too late. His main theme for cafe is to create a place between work and office called romance on coffee. He is attempting to transform commodity into social experience. He is known for fixing things that are wrong.
According to Kotter’s Eight Point Model, we like to see all changes that are going on in Starbucks...
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