Title: Management At Starbucks

Essay Details

Subject: Business
Author: Christie B
Date: January 24, 2014
Level: University
Grade: A
Length: 5 / 1455
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The original Starbucks location was at 2000 Western Avenue from 1971-1976. That store then moved to 1912 Pike Place; it is still open. During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers. Entrepreneur Howard Schultz joined the company in 1983, and, after a trip to Milan, Italy, advised that the company sell coffee and espresso drinks as well as beans...

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During their first year of operation, they purchased green coffee beans from Peet's, then began buying directly from growers. Entrepreneur Howard Schultz joined the company in 1983, and, after a trip to Milan, Italy, advised that the company sell coffee and espresso drinks as well as beans. The owners rejected this idea, believing that getting into the beverage business would distract the company from its primary focus...

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