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It must be specific for the situation and specific for the users. An example is the case of a restaurant manager thinking about increasing the profit of his business. He can introduce more dishes to attract more customers, introduce takeaway or home delivery, renting the next door shop and increase the seats available, extending the working hour, improve the current service to the customers, giving special meal deals at certain times of the day or days of the week that the business is usually not very good, etc. With all these ideas, the managers need information. For example, in introducing more dishes, he need to know what the restaurant are capable of producing and what the customers like to eat; in introducing home delivery, he need to know how feasible it is of actually doing it and the demand for it; in renting the next door shop, he need to know how much the rent is, the demand, and expansibility of the management to accommodate for the increase workload...
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