Title: manage customer segments

Essay Details

Subject: Business
Author:
Date: October 21, 2014
Level: University
Grade: A
Length: 9 / 2513
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Facing to this changing environment, a company has to make a choice – “focus on one of the market’s extremes and concede ground elsewhere or learn to serve both premium and value customers” (Knudsen et al., 2005). Straberg, the CEO of Electrolux, who has achieved to success in selling high-end and low-end products in the same channel, thought that the middle market was just on the verge of disappearing, not really vanished (Knudsen & Riiber, 2006)...

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Straberg, the CEO of Electrolux, who has achieved to success in selling high-end and low-end products in the same channel, thought that the middle market was just on the verge of disappearing, not really vanished (Knudsen & Riiber, 2006). However, other practitioners like Bosch, Sub-Zero, Viking, Haier, Nokia gave different answers (Knudsen et al...

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