Macroenvironmental analysis of EURO DISNEY

Title: Macroenvironmental analysis of EURO DISNEY

Essay Details

Subject:	Business
Author:	Paul B
Date:	September 23, 2015
Level:	University
Grade:	B
Length:	8 / 2219
No of views:	0
Essay rating:	good 0, average 0, bad 0 (total score: 0)

Essay text:

However, their failure to pick up signals from the macro environment and microenvironment as well as to position their product accordingly, had negative effects on their operations. A further analysis of their macro and micro environment highlights their malfunction. MACRO ENVIRONMENT (P.E.S.T) The components of the macro environment are the political-legal environment, the economic environment, the socio-cultural environment, and the technological environment in which Euro Disney operates...

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In fact, they have objected the existence of Theme Parks in the center of their French culture since the park has been viewed as a visible symbol of the U.S. culture. Although Euro Disney marketers probably choose this location, in particularly France, due to the fact that is the center of Europe and could most probably be the most convenient place for people to arrive and settle in their hotel to be entertained...

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