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Macroenvironmental Analysis Of Euro Disney

Macroenvironmental analysis of EURO DISNEY

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Title: Macroenvironmental analysis of EURO DISNEY

Essay Details:

Subject: Business

Author: Paul B

Date: September 23, 2015

Level: University

Grade: B

Length: 8 / 2219

Essay text:

However, their failure to pick up signals from the macro environment and microenvironment as well as to position their product accordingly, had negative effects on their operations. A further analysis of their macro and micro environment highlights their malfunction. MACRO ENVIRONMENT (P.E.S.T) The components of the macro environment are the political-legal environment, the economic environment, the socio-cultural environment, and the technological environment in which Euro Disney operates. Political-legal environment: Euro Disney's decision to open its Theme Park near Paris has caused a negative publicity in the sight of many French politicians...

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