Title: Macro Factor
|Date:||November 30, 2012|
|Length:||1 / 229|
|No of views:||0|
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The economic environment consists of factors that affect consumer purchasing power and spending patterns.
C. Natural ' It involves natural resources that are needed as inputs by marketers or that are affected by marketing activities. Toyota sent out green seed cards shaped like Toyota's logo to prospective buyers...
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Toyota sent out green seed cards shaped like Toyota's logo to prospective buyers.
D. Technological ' Forces that create new technologies, creating new product and market opportunities. The company established a web site to distribute information and also sent e-brochures to 40,000 likely buyers just before the introduction...
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