Title: Macro Environment Toyota
|Date:||May 7, 2014|
|Length:||4 / 963|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
The four most important of these forces are:
• the growth rate of the economy
• interest rates
• currency exchange rates
The growth rate of the economy leads to increased expenditure and, by increasing demand, reduces competitive pressures in industry.
• Lower interest rates determine a company’s cost of capital, and thereby its fixed cost structure, stimulating investment, but also lowering barriers to entry by potential competitors...
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Planning under such conditions becomes hazardous.
• Price deflation on the other hand, increases the price of fixed payments.
• Companies with a high level of debt have to service this debt with a steady fixed amount, which will become more expensive under these conditions.
3. Technological forces
Technological forces can be seen as being both a threat as well as creating opportunities...
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