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Title: macdonalds business analysis

Essay Details

Subject: Business
Author: Halina C
Date: August 6, 2014
Level: University
Grade: A
Length: 10 / 2918
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

In the early 1990's McDonalds, the long-time leader in the fast food wars faced a crossroads situation. Domestically, sales and revenues were flattening as competitors influenced the market. McDonalds encountered new challenges, in addition to its traditional competitors ? Burger King, Taco Bell & Wendy's...

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McDonalds used controlled experimentation to maintain the McDonalds experience, simultaneously expanding the menu appeal to a broader range of consumers. E.g. 1976 McDonalds introduced a breakfast menu as a way to more fully utilize the physical plant, then in 1980, rolled out the chicken McNuggets. Despite these innovations, McDonald's tremendous growth could only continue for so long...

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