Title: macdonalds business analysis
|Date:||August 6, 2014|
|Length:||10 / 2918|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
In the early 1990's McDonalds, the long-time leader in the fast food wars faced a crossroads situation. Domestically, sales and revenues were flattening as competitors influenced the market. McDonalds encountered new challenges, in addition to its traditional competitors ? Burger King, Taco Bell & Wendy's...
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McDonalds used controlled experimentation to maintain the McDonalds experience, simultaneously expanding the menu appeal to a broader range of consumers. E.g. 1976 McDonalds introduced a breakfast menu as a way to more fully utilize the physical plant, then in 1980, rolled out the chicken McNuggets. Despite these innovations, McDonald's tremendous growth could only continue for so long...
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