Title: Mac Mini Marketing Plan
Essay Details


Subject: | Business |
Author: | Jessica W |
Date: | August 14, 2015 |
Level: | University |
Grade: | A |
Length: | 11 / 3105 |
No of views: | 0 |
Essay rating: | good 0, average 0, bad 0 (total score: 0) |
Essay text:
Current Marketing Situation
The Mac Mini is a different direction in the way Apple Computer Inc. has showcased their product over the years. The original designers of the Macintosh had a vision that a $500 dollar computer could be built which exemplified efficiency, uniqueness, and simplicity with a reasonable market price...
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It is the lowest cost personal computer ever sold by Apple and it represents a change in Apple’s business model. The Mac Mini has the potential to become a staple in everyone’s household similar to the iPod. Made in Taiwan, the Mac Mini looks to boost Apple’s profits up again just as the iMac did in the 1990’s...
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