Title: Mac Cosmetics

Essay Details

Subject: Business
Author: Joseph T
Date: November 15, 2015
Level: University
Grade: A
Length: 1 / 260
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

MAC is currently the only Estee Lauder brand that is not only meeting; but exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars! Which is unheard of in this industry. Lets start at the beginning'Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of a chain of salons in Toronto...

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They found that cosmetic products that were readily available were not performing well under the intense environment of studio lights & perspiration, had little color payoff, and were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and performers news traveled fast about how wonderful these products were...

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