Title: MAC Cosmetics

Essay Details

Subject: Business
Author: Patricia M
Date: April 28, 2014
Level: University
Grade: A
Length: 6 / 1726
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Additionally, weak promotion causes awareness decline and lower sales for the last fiscal year. The company uses celebrities (actress, singers) as representatives or models for MAX cosmetics. However, there is lack of advertisements and promotional campaigns that would attract ordinary women to try the brand make-up...

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The company does not think about any other practices than retail contract sales and refuse the offers from abroad to get MAC products in there. “The demand for MAC Cosmetics is there, but the supply is not. While MAC is one the cosmetic lines highest in demand, finding discounted products is actually not that easy” (Vasen, 2007, p...

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