Title: M&S events and trends

Essay Details

Subject: Business
Author: Alicia K
Date: March 2, 2016
Level: University
Grade: B
Length: 5 / 1240
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

For the microenvironment factors competitors, suppliers, customers and stakeholders will be looked at. A SWOT analysis will then be carried out. Strengths and Weaknesses will look at the internal issues and the Opportunities and Threats will look at the external issues. Then I will be looking at the strategic options available for the business...

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Then I will be looking at the strategic options available for the business. I have chosen to look at the food department of Marks and Spencer, more commonly known as M&S Food. According to wikipedia, M&S has over 400 stores in the UK and 192 stores managed internationally (www.wikipedia.org). M&S was established in the late 1800s but the food department was non-existent until 1931...

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