Title: M&S Economic study

Essay Details

Subject: Business
Author:
Date: December 16, 2010
Level: University
Grade: A
Length: 11 / 3047
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As well as owning the US supermarket group "Kings Supermarkets" M&S website The company has expanded both vertically and conglomerately. Looking at home ware, foods, flowers, (see appendix) cafes, gifts and cards. They have invested in many different styles of clothing ranges such as Per Una, Per Una Due and the Limited Collection...

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The conglomerate integration of the food market has proved to be very successful with the opening of independent "simply foods" branches and ?lifestores, selling homeware. M&S operates in an oligopolistic market structure with its main competitors being NEXT, House of Fraser, Gap and Alders. All of which have aimed their clothes at similar markets such as middle aged men and women and their children...

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