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Title: m&s

Essay Details

Subject: Business
Author: Connie H
Date: October 4, 2015
Level: University
Grade: A
Length: 2 / 335
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

?Your M&S' will replace other straplines, such as ?Food Love' and promises to showcase the best of Marks & Spencer's products, using simple photographic imagery for clothing, food and home. Although customers have been referring to the retailer as ?M&S' for years, this is the first time the company has referred to itself by its initials...

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Although customers have been referring to the retailer as ?M&S' for years, this is the first time the company has referred to itself by its initials. 'Marks & Spencer' will remain on the store facia and the corporate identity will not be changed. ''Your M&S is designed to rekindle the positive, emotional relationship our customers have with Marks & Spencer and remind them that we sell great quality products at good prices'' said Steve Sharp, Marks & Spencer's director of marketing...

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