Title: M&M's Marketing History

Essay Details

Subject: Business
Author: Teena F
Date: June 18, 2014
Level: University
Grade: B
Length: 8 / 2381
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

While sustaining their orders, Forrest Mars Sr. noticed that little was there to make their time bearable, as little as a chocolate shaped pebble! Forrest Mars Sr. noticed that these little miracle pebbles were fun and convenient to eat and easy to carry around, he also noticed that its significance was due to its hard sugar coating over the chocolate which kept it from melting...

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Inspired by this revelation he fought along his curiosity back to his kitchen and there he created what we now know; the “M&M’s” Plain Chocolate Candies. They soon become effect in production in 1941 and became a favorite for the GI’s serving the WWII. M&M’s were easy to carry and they would sustain in any climate, back then they were packed in cardboard tubes...

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