LVMH strategic analysis

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Title: LVMH strategic analysis

Essay Details:

Subject: Book Reports

Author: Kathryn B

Date: August 30, 2011

Level: University

Grade: A

Length: 6 / 1597

Essay text:

Their objective is to be the leader in the luxury market, continuing to transmit elegance and creativity. This poses some major challenges, the main one is to keep being the leader in the luxury market through a sustainable growth. The main problem to achieve it is the high dependency on three main countries, France, Japan and USA. This becomes a threat because if there is an economic downturn in one country it affects LVMH directly that is why. ANALYSIS Financial analysis. LVMH founds itself in a stable financial situation. Being positioned as the market leader they have better financial results than the rest of the competitors...

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