Title: LVMH's Diversification

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Subject: Business
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Date: April 11, 2015
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Grade: A
Length: 2 / 363
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In sector where they don't have the "know-how" and don't match the company Image. The current CEO (Arnault Bernard) is also the major shareholder which makes him easier to make decisions on new acquisitions The swot analysis Strength: ? Name recognition which makes them the largest product marketplace ? Their experience during the time ? Leading position ? Quality provider ? Distribution ? Public Relation Weaknesses ? Their Diversification ? Conflict of interest (fashion vs...

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The current CEO (Arnault Bernard) is also the major shareholder which makes him easier to make decisions on new acquisitions The swot analysis Strength: ? Name recognition which makes them the largest product marketplace ? Their experience during the time ? Leading position ? Quality provider ? Distribution ? Public Relation Weaknesses ? Their Diversification ? Conflict of interest (fashion vs...

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