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Title: LVMH: Diversification strategy into luxury goods

Essay Details

Subject: Business
Author: Donnie R
Date: July 21, 2013
Level: University
Grade: A
Length: 5 / 1488
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This desire in some way fulfills a fantasy, making consumers feel as though they must buy it, or else they will not be in the moment, and thus will be left behind. The LVMH business portfolio began to take shape in 1987 with the merger between Louis Vuitton and Moet Hennessy which was a four billion dollar merger...

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Over the course of time, LVMH has acquired over 50 luxury brands, such as Donna Karen, Fendi, and Sephora. They called it, "a collection of star brands and rising stars." LVMH found this industry to be timeless and modern, highly profitable, and very rapid growing. Despite all of the above mentioned, LVMH did experience some bumpy times...

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