Lvmh
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Title: Lvmh

Essay Details:

Subject: Book Reports
Author: Randa G
Date: April 12, 2013
Level: University
Grade: A
Length: 2 / 363

Essay text:

In sector where they don’t have the “know-how” and don’t match the company Image. The current CEO (Arnault Bernard) is also the major shareholder which makes him easier to make decisions on new acquisitions The swot analysis Strength: • Name recognition which makes them the largest product marketplace • Their experience during the time • Leading position • Quality provider • Distribution • Public Relation Weaknesses • Their Diversification • Conflict of interest (fashion vs. wine and spirits) • Forward and backward integration • Luxury goods are easy to imitate...

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