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In the female fashion clothing business, the company is backed by brands such as Donna Karen and Fendi. The company is the only player which has three of its brands featuring in top 100 brands list. These represent the key profit drivers of the group.
LVMH's strategy also aims to develop new "stars" within its brand portfolio, which could feature stronger growth potential and the potential to become future profit drivers. Presence of these strong brands ensures customer loyalty resulting in repeat purchase. Besides it also gives company a chance to leverage its brand strength to expand into new lines...
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