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Title: Luxury Marketing

Essay Details

Subject: Business
Author: Jeffrey C
Date: August 3, 2011
Level: University
Grade: A
Length: 2 / 383
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Furthermore, this article also identifies the key motivational factors of luxury consumption and discussed the concept of “Indian luxury”. At the end of this study, seven guidelines set out to guide high-end brands to lead India’s growth market have been concluded. Most important point in article: ¦ The number of high-net-worth individuals increased by 20...

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This study indicates some important meanings as following: ¦ For many international luxury goods companies, develop market in India is good opportunities and this trend will continuously increase. ¦ Perception of luxury to Indian is not just product but also about fulfillment, marketers should take importance of this factor...

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