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Essay Details:
Essay text:
The following information will focus on the different brands which Lenscrafters carries and how they are positioned in their retail store. The information regarding the various brands and layout of the retail store has been acquired from the Lenscrafters located in the Crossroads Mall in St Cloud, Minnesota.
Lenscrafters product position in the retail stores is set-up based on brand, fashion, price, function. The Lenscrafters store in St Cloud, Minnesota has a layout set up in the shape of a horseshoe. The brand name of the eyeglass frame is the main component of where the product is positioned within the horseshoe...
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