Title: Loyalty Programs In Telecom Industry

Essay Details

Subject: Business
Author: Oscar M
Date: August 5, 2011
Level: University
Grade: A
Length: 2 / 302
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

After growing its wireless (GSM and CDMA) subscriber base at a CAGR of over 122% during the period January 2004 to January 2007, the country is expected to take the number to 500 m telecom subscribers by the end of March 2010. 2. The problem is that despite the average use of mobile phones being the highest at 287 minutes a month, India has average revenue per user (ARPU) of around $8 (approximately Rs 350)...

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Australia has the highest ARPU of $33 followed by Singapore with $32 and China at $12. The global average ARPU is a little over $ 21. Information technology research firm Gartner predicts that the ARPU in India is set to fall even further to $3-5. 3. Low ARPU is caused by the intense competition and the inherent price sensitive nature of the Indian market...

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