Loyalty Programs In Indian Telecom Industry
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Title: Loyalty Programs In Indian Telecom Industry

Essay Details:

Subject: Business
Author: Jonathan W
Date: December 1, 2015
Level: University
Grade: A
Length: 8 / 2191

Essay text:

After growing its wireless (GSM and CDMA) subscriber base at a CAGR of over 122% during the period January 2004 to January 2007, the country is expected to take the number to 500 m telecom subscribers by the end of March 2010. 2. The problem is that despite the average use of mobile phones being the highest at 287 minutes a month, India has average revenue per user (ARPU) of around $8 (approximately Rs 350). Australia has the highest ARPU of $33 followed by Singapore with $32 and China at $12. The global average ARPU is a little over $ 21. Information technology research firm Gartner predicts that the ARPU in India is set to fall even further to $3-5...

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