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Emphasis is placed on the importance that Lowe's choose strategies that will meet its objectives of increasing market share and revenues (Lowe's corporate home page, 2004).
Beginning in section 2A, it is noted that the marketing mix utilized by Lowe's is similar to that of its primary opposition, Home Depot. Dissimilar to Home Depot, Lowe's maintains an interesting technique in the promotion of products. This may be Lowe's saving grace when it comes to battling for market share against Home Depot and other competitors. Lowe's has a pleasing atmosphere and has increased their likelihood for growth...
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