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Remember, that this first paragraph is the one that is going to grab the attention of the bank manager, the supplier, your first customer. Crucial to the introductory summary is how you position yourself against similar existing businesses. Why is yours different? How will yours have the edge over all the others? If it's something completely new, say so and if you've stumbled onto an untapped niche market, explain its application. If you've discovered a new way to market your product, explain your strategy but above all. . . make this sound as if it is the breakthrough business of the century! Remember, the greater your competitive advantage, the less risk your business faces...
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