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CCBCC should be facing how to introduce the new products to the marketplace in this situation. Moreover, CCBCC employ Manugistics to adopt the strategy, how can bring successful to CCBCC in this supply chain management, just going to discuss below.
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1. The problem identified and their causes
Coca-cola Bottling Co. Consolidated (CCBCC) is a strong branding of soft drink in the world. However, most of the people have perception of coca-cola is not healthy soft drinks. (Kent R. Rieske, 2002). Moreover, the possible substitutes that endure to put pressure on Coca-cola (Paul R. La Monica, 2002) Therefore, CCBCC is trying to diversify its range of products, which ensure to protect their beverage market shares...
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