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By 1992, the company’s worldwide market share in industrial adhesives was estimated to be at 70%-80%.
2. Its growth had been based on the strategy of promotion diversity in end of use markets and geographies for their core business; this core business remained the sale of adhesives to industrial users who had previously used other ways of mechanical fasteners and industrial adhesives include sealants accounted for 50% of corporation revenues in 1992. From this base Loctite had expanded into related industrial markets, such as the automotive aftermarket, an entry built on acquisition of Permatex...
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