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Title: Loctite Corporation

Essay Details

Subject: Business
Author: Sandra B
Date: October 25, 2016
Level: University
Grade: A
Length: 7 / 1987
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The plan will utilize direct mail and media that will be reinforced by future SuperBonder advertising. Company Analysis Loctite Corporation is a market leader in development and marketing of adhesives and sealants with a clearly stated objective to become a premier worldwide marketer of instant adhesives for industrial use by 1985...

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To reach this objective Loctite uses a high quality, high price strategy. It maintains a clear company structure by dividing the market under three profit centers and faces no internal competition between divisions. (See Exhibit 1) 70% of IPG sales are from newer technologies (anaerobic and CA) which share no severe problems (contrary to mature technologies in adhesives market)...

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