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Title: Loctite Corporation
|Date:||October 25, 2016|
|Length:||7 / 1987|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
The plan will utilize direct mail and media that will be reinforced by future SuperBonder advertising.
Loctite Corporation is a market leader in development and marketing of adhesives and sealants with a clearly stated objective to become a premier worldwide marketer of instant adhesives for industrial use by 1985...
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To reach this objective Loctite uses a high quality, high price strategy. It maintains a clear company structure by dividing the market under three profit centers and faces no internal competition between divisions. (See Exhibit 1)
70% of IPG sales are from newer technologies (anaerobic and CA) which share no severe problems (contrary to mature technologies in adhesives market)...
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