Title: Loctite Corporation
|Date:||June 2, 2012|
|Length:||8 / 2160|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Only 30% of the users are industrial users in the instant adhesives market and the product features and the cost of the product will suggest to the consumer that BAM is for industrial users and not for the occasional consumers.
However, the industrial users of instant adhesives market are growing in a rapid pace where it will overtake the consumer market growth soon...
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Therefore BAM should be introduced in both instant adhesives and anaerobic markets.
b. Name: Should the name ?§Bond-A-Matic?? or an alternative such as the Model 206?? be used?
The name ?§Bond-A-Matic?? suggests to the market that it is a new product with added and better features as it differentiates from other products of the company which have names like Model 200, Model 205 etc...
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