Title: LL Bean

Essay Details

Subject: Business
Author: Emily A
Date: May 20, 2014
Level: University
Grade: A
Length: 3 / 694
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

When L.L. launched his company with the first Maine Hunting Shoe in 1912, he believed so strongly in the Golden Rule that he made it the foundation of his business. This rule "Sell good merchandise at a reasonable profit, treat your customers like human beings, and they will always come back for more" became the foundation of the company...

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Products including boots, clothing, canoes, fly reels, tents and camping gear became the cornerstone of the company. Bean stated, "I attribute our success to the fact that, to the best of my judgment, every article we offer for sale is practical for the purpose for which we recommend it." (1)The company sold products through both the store in Maine, and through a growing store catalog...

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