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Title: Literature Review-fdi In Retail

Essay Details

Subject: Literature
Date: April 13, 1996
Length: 5 / 1328
No of views: 0
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Essay text:

Literature Review-1 Title: An Examination of International Retail Franchising in Emerging Markets Authors: Dianne H. B. Welsh, Ilan Alon and Cecilia M. Falbe Source: Journal of Small Business Management Volume 44 Issue 1, Pages 130 – 149, 6 Dec 2005 The article begins with an overview of the development of the literature and then discusses the nature and scope of emerging markets, with particular reference to their impact on the stakeholders of international retail franchising...

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Next, the article develops a conceptual model relating international retail franchising to its stakeholders. Then, a review of the research is divided into the areas of emerging world market: Central and Eastern Europe, Mexico and South America, Asia, and other areas that include India, Kuwait, and South Africa...

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