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Title: Lion Nathan Profile Analysis

Essay Details

Subject: Business
Author: Andrea O
Date: October 5, 2014
Level: University
Grade: B
Length: 1 / 280
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

It has joint venture businesses with Heineken (beer) and Bacardi (white spirits) in Australia. Competitive Advantages: 1.The key to stronger performance of the core business lies in driving improved performance of the Company's beer brand portfolio which is its most valuable asset. Lion Nathan is committed to increasing that value by investing in the brand equity of its existing core brands, developing a national focus for those core brands and encouraging consumers to ‘trade up’ to premium products...

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We are also active on tax and investment issues that impact the broader trans-Tasman business community. (http://www.lion-nathan.com.au/Great-Company/Industry-Sustainability.aspx)

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