Title: Lester Electronics

Essay Details

Subject: Business
Author: Morris S
Date: November 2, 2013
Level: University
Grade: A
Length: 13 / 3785
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

The goals will be achieved through the implementation of effective communication strategies and the development of a coaching culture. Describe the Situation Issue and Opportunity Identification In order to decrease employee turnover, increase revenue and profit, rebuild brand image, achieve customer satisfaction and ultimately save the business, organizational change must take place...

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This change is in the form of implementing a new vision which will "provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long-term relationships based on trust and value to the customer" (Intersect Scenario). Intersect's CEO Frank Jeffers has hired Janet Angelo as Executive Vice President of Marketing and Sales to successfully implement the new model in 12 months...

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