Title: Leo Burnett Case Study

Essay Details

Subject: Business
Author: Mattie D
Date: April 15, 2014
Level: University
Grade: A
Length: 10 / 2948
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

(LB), founded in 1935, has become one of North America’s top advertising agencies with an outstanding reputation. Leo Burnett is highly focused on client relationships and customer satisfaction. However, LB’s current client relationship with Ontann Beauty Care (OBC) is presently at risk. OBC, a major client, has hired LB to launch its new “Forever Young” product line...

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Leo Burnett is highly focused on client relationships and customer satisfaction. However, LB’s current client relationship with Ontann Beauty Care (OBC) is presently at risk. OBC, a major client, has hired LB to launch its new “Forever Young” product line. Two test markets were established and while the Asian market was successful, the North American market, stationed in Toronto, is performing below standards...

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