Title: Leo Burnett Case Study
|Date:||April 15, 2014|
|Length:||10 / 2948|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
(LB), founded in 1935, has become one of North America’s top advertising agencies with an outstanding reputation. Leo Burnett is highly focused on client relationships and customer satisfaction. However, LB’s current client relationship with Ontann Beauty Care (OBC) is presently at risk. OBC, a major client, has hired LB to launch its new “Forever Young” product line...
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Leo Burnett is highly focused on client relationships and customer satisfaction. However, LB’s current client relationship with Ontann Beauty Care (OBC) is presently at risk. OBC, a major client, has hired LB to launch its new “Forever Young” product line. Two test markets were established and while the Asian market was successful, the North American market, stationed in Toronto, is performing below standards...
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