Lee And Fung

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Title: Lee And Fung

Essay Details:

Subject: Business

Author: Albert F

Date: November 10, 2013

Level: University

Grade: A

Length: 7 / 2012

Essay text:

It discusses in detail the company’s efforts to constantly evolve its business model in response to the changes in the external environment and the customer needs and preferences. The case study examines Li & Fung’s major strategies viz. Positioning itself as supply chain manager, integration of operational strategy with its organizational strategies, customer-centric organizational structure, technology and Internet initiatives, and globalization efforts, which contributed to the company’s emergence as one of the world’s leading consumer goods trading companies. Finally, the case explores the challenges facing Li & Fung and discusses its future prospects in the light of these challenges...

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