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Essay Details:
Essay text:
Our conclusion about the distribution variable was to cagily begin by exploiting the existing retail channels of the maisons, therefore allowing to rent only to the producers of that goods.
A multiproduct renter?
But is this the only way? Is renting an universe structurally restricted to luxury sellers? And are independent initiatives such as Bagborroworsteal or FeelChic the only ones possible, exposing every hypothetical investor to the high risk of developing a service that manages luxurt goods but is not perceived as luxury in an European market?
A recent business case helps us answering such questions, thus sentencing that yes, renting and diversification can be matched in the luxury environment...
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Common topics in this essay:
- A murky outlook for luxury goods
- India's growing prosperity opens up a new market for luxury-goods firms
- Indian luxury goods buyers set to treble by 2010
- LVMH: Diversification strategy into luxury goods
- Luxury Selling: Strategies to sell Luxury Cars
- Lvmh And Luxury Goods Marketing
- Lvmh: Diversification Strategy Into Luxury Goods
- luxury car marketing
- Being Unmarked Always a Luxury?
- In Defnese of Luxury
- Luxury fror less
- the necklace: luxury a want or need
- Leasing luxury - Clubs as alternate warrantors for durable goods
- Luxury Marketing
- luxury brand
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