Lean forward media
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Title: Lean forward media

Essay Details:

Subject: Business
Author: Robert B
Date: July 21, 2014
Level: University
Grade: A
Length: 3 / 834

Essay text:

Their goal is to "Entertain. Engage. Educate." There was a market demand for education based content for children. There was a dearth of entertainment products with development or educational values. They want to create capabilities on how to tell interactive stories and that then becomes a natural place where they can build value and move forward. They aspire to be a company like Leap Frog and create a brand that carries over from product to product. They want to be recognized as a quality product. 2. Who are Lean Forward Media's customers and what are they buying? ? Header Information ? User: end user ? kids between 6-11 ? Technical Buyer: who will make technical assessment -- child and Parent ? Economic Buyer: who will sign purchase order --- Parent For consumer markets need demographic: age, sex, eco status, social group ? Problem being solved There was a dearth of entertainment products with development or educational values...

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