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Their goal is to "Entertain. Engage. Educate." There was a market demand for education based content for children. There was a dearth of entertainment products with development or educational values.
They want to create capabilities on how to tell interactive stories and that then becomes a natural place where they can build value and move forward. They aspire to be a company like Leap Frog and create a brand that carries over from product to product. They want to be recognized as a quality product.
2. Who are Lean Forward Media's customers and what are they buying?
? Header Information
? User: end user ? kids between 6-11
? Technical Buyer: who will make technical assessment -- child and Parent
? Economic Buyer: who will sign purchase order --- Parent
For consumer markets need demographic: age, sex, eco status, social group
? Problem being solved
There was a dearth of entertainment products with development or educational values...
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