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The internal forces for change come from inside the organization. The forces come from human problems and managerial behaviors and decisions.
Crys Tel is facing external and internal forces which require attention to change. The external force requires Crys Tel to look into widening its market share by increasing product offerings. The internal force that is causing a need for change is departmental fragmentation; there is no cohesiveness with departments. Crys Tel may face resistance to change. The following top ten reasons explain why People usually resist change. An individual's predisposition toward change is personal, people fear surprise and fear of unknown, there is a climate of mistrust, fear of failure, loss of status or job security, peer pressure, disruption of cultural traditions or group relationships, personality conflicts, lack of tact or poor timing, and non-reinforcing reward system...
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