Title: Le Petit Chef
|Date:||March 27, 2014|
|Length:||4 / 1168|
|No of views:||0|
|Essay rating:||good 0, average 0, bad 0 (total score: 0)|
Le Petit Chef needs to use synchronous innovation, to make sure their strategic positioning matches their processes and therefore their cost structure. They also might want to push for a disruptive technology like introducing fuzzy logic to sustain their competitive advantage.
What is the relevant context of this case?
The microwave market is global...
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Three main regions (USA, Europe and Japan) are served by major players and some local, smaller suppliers which tend to target the “less price sensitive high-end market” . The European market is quite fragmented due primarily to heterogeneous food preference and cooking habits, allowing regional players like which Le Petit Chef to offer tailored value propositions...
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